MEET BERTIE: MWS MEDIA DIRECTOR

Why are you interested in video production?
Video production interests me for two major reasons; being able to be creative and being able to inform in a dynamic and interesting manner. Video takes your message off the page and transforms it into one simple package that can be used in a variety of formats. From a creative side, video production is an ever evolving challenge to both the imagination of the client and MWS Media - along with an understanding of the expectations from your global audience.

What is your favourite video at the moment?
I'm a big fan of videos that look at future technology, show how the world will change. For this reason, although the video has been out for a while, my favourite video has to be - Nokia NanoTechnology – if this is the future then it's going to be fun! http://www.youtube.com/watch?v=PorbR1rPPW – well that is until Apple release their next video!

What is it that makes you different?
I'm going to win Wimbledon before I'm 30!.... promise.

What do you bring to the team?
MWS Media have grown over time due to a positively diverse group of people working under one name, one roof! My part of this wonderful arrangement sees me co-lead both productions and both post-productions from a technical and producer's standpoint. I also manage the visual design elements produced by MWS Media.

What are your predictions for video in 2010?
The next 2 years will be very important for all companies; they will need to show they have a digital footprint on the web - that has evolved from static HTML. Every company needs to market themselves, and every company will generate a plan of how to do that effectively; but times are changing, if that plan is not to utilise the latest technology then their marketing budget will be wasted left, right and centre. Video is a key area to target in a 2010+ marketing plan and companies without it will soon realise how they are suffering.