MEET BEN: MWS MEDIA DIRECTOR

Why are you interested in video production?

Its immersive, exciting, creative and progressive - video is a constantly evolving science. I love being part of something that is such an important part of someone's business.

What is your favourite video at the moment?

I love the (Kiri-what's it called) video of the kid covering Jason Mraz in his own er... unique style. And the "Take On Me" video by A-Ha - because a little bit of me will always be stuck in the 80's...

What is it that makes you different?

MWS are as much a creative as a technical entity. So many of our clients ask for more than just a simple concept or shoot. We have genuine expertise as a creative team, and we love what we do. Work should be fun. Ours is.

What do you bring to the team?

Apart from culinary skills? My background is primarily in writing and directing, and to some extent communications. I like people, I like listening and I love coming up with aesthetic ideas and solving problems.

What are your predictions for video in 2010?

That it will go from invaluable to essential in the minds of all savvy marketeers. Video is the marketing and communications tool. Don't have it? Then make less money.