2010 PREDICTIONS

Video marketing will become as important as search marketing for companies. A study conducted by Turn Here surveyed one hundred and sixteen respondents from a variety of companies, agreed that online video was their number one priority for 2010 topping both email and search marketing.

Creating brand awareness with video. Most people will use their videos for branding (60% according to real seo).

Opt-In features will be added. Modern video marketing software will now enable you to add opt in forms right into your videos, which can then be used to create a huge database of contacts.

Reluctant companies will suffer the consequences. Brands who do not realise the importance of video quick enough will get left behind. Video is not a luxury, it is the essential marketing tool for your business. The more time you leave before getting a video, the further behind you will be. We will reach a point where companies will be expected to have video by their customers.

Videos will be producing big sales results and become known for a guaranteed return on investment. ‘customers who view videos are shown to be 85% more likely to convert (Video Marketing Council, 2010).’

Marketing statistics. Video marketing for business will be increase in popularity due to its ability to be tracked and recorded. You can find out so much from a video now, who has watched, where they watched it, how long they watched it for, what page they click on after they have watched it…the list goes on.