PRODUCING A CORPORATE VIDEO

Things to think about before producing a video:

-The length: Keep it short, otherwise people will switch off and move on. I would suggest a length of 1-2 minutes for a home page video.

-The location: Do you have great facilities or a brilliant working atmosphere that you wish to show off, or do you want to film it in a studio?

-The message: Think about what your customer would want from the video, what are the three key points you want them to remember? Make sure you explain clearly what you do in a way that they will understand. Make it personal, this is your chance to directly address your customers and establish their trust. Make sure you include your USP, why should people choose your company? What makes you different?

-The purpose: Bear in mind that it is a marketing tool that can be used on many different platforms. You can use it to create brand awareness, especially online. How will you choose to use it? On your website, on DVD, at exhibitions, on Youtube and social media or as a training tool?

- -The content/style: What features do you wish to include? A talking head, an interview, some graphics, Chroma key (green screen), part or whole video animation, a voiceover, a particular music track/style….the list goes on.

-The type: You should probably start with an introductory home page video, but what about a training video, client testimonial, how to, demonstration or potential viral video?